Industries
Creative and campaign systems built for volume.
High-volume creative review and live-traffic data delivery both break under manual or naive architecture. We've built an automated validation pipeline for creative at FMCG scale, and a caching layer that held up under millions of concurrent live-match requests.
This is a newer, thinner area of experience than FMCG or Food & Beverage — two case studies, and one of them (the IPL platform) is digital media/sports technology rather than pure advertising or ad-tech.
What we've actually solved here
Hindustan Unilever
~50% faster creative review cycles
Industrialized pre-launch ad creative validation for Hindustan Unilever—halving cycle time on high-volume batches and shifting teams from operations to insight.
IPL Live-Score Platform
95%+ lower third-party API cost
Millions of concurrent users requesting live cricket scores made direct, per-request calls to a paid data feed cost-prohibitive. We re-architected delivery around a Redis caching layer, cutting API cost by over 95% with no downtime at peak load.